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Counting money 💰 instead of comparing margins %

Unlock the Retail Framework that Powers Retail Giants 
What if you could stop getting lost in margins and start driving real profit growth? Join this high-energy, no-nonsense online talk show that promises to flip your approach to setting goals and assortment evaluation. Get the insider tools used by Aldi, Amazon, IKEA, Crisp.nl, Murphy USA and Trader Joe’s to turn simple math into massive net profits — all by following one simple rule of thumb.  

Merchandise management is most effective without margins or sales.
Net profit $ = Deckungsbeitrag $ - (Operating) Expenses $
This is not your typical webinar. We’re talking about actionable insights that could transform the way you run your business — fast. If you’re an executive or advisor in retail, you can’t afford to miss this. 

Expert Panel  
  • Jeroen van den Biggelaar – Managing Partner, BIG Retail, a consultancy specializing in retail strategy and innovation  
  • Ansgar John Brenninkmeijer – Co-founder of ValueMachinesFund; author of Breakthrough - C&A’s Secret Formula Rediscovered and lecturer on pricing strategy  
  • Jan Buining – Founder, TastyBasics, pioneer in - non ultra processed food-market  
Wim Blauw: IKEA / C&A "Deckungsbeitrag DB (Contribution margin $) is the basis of IKEA's advantage…you can't eat percentages." 

Martijn Brenninkmeijer: Chairman Cofra: “The webinar is a tribute to the clear commercial thinking of our forefathers and a challenge to the current generation (of Brenninkmeijers) whether the decision to move away from Deckungsbeitrag was correct.”
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Michiel Roodenburg: Co-Founder of Crisp.nl “Very cool and important topic, that deserves more attention.” 

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What You’ll Learn  
  • Why focusing on percentages could be hurting your profits  
  • How store layout tweaks can boost net profit 
  • Simple steps to immediately improve your bottom line 

Register now and get ready to start counting money, instead of comparing margins